Digital Business is the study of the methods and strategies involved in the methodical conversion of data and consumer leads into retail and financial profit. It involves the systematic online procedures involved in advertising, marketing, sale, retail, E-commerce transaction and delivery of valuable products. It is an interdisciplinary domain and involves Finance, Digital Marketing and E-commerce. Candidates are taught about SEO and SEM, on-page and off-page tagging and development of attractive marketing content. Responsibilities involve regular analysis of trending topics and subjects, creation of engaging content, website development and payment gateways.
If you love being up-to-date with the latest marketing trick, have a creative mind and can come up with fun and innovative ideas, a PGDM in Digital Business is the perfect course for you. Your creativity and out-of-the-box ideas and suggestions are bound to result in increase in customers and sales. Check out the list of Top 5 PGDM Colleges in Bangalore and apply for Direct Admission for PGDM in Digital Business in Bangalore.
Potential candidates should have a minimum of 50% aggregate marks (or equivalent GPA) from a recognized university with a background in accounts. Institute-specific entrance examinations, CAT, MAT, GMAT, XAT, SNAP, CMAT or state-specific examinations are mandatory.
Career opportunities are many in the public, private and entrepreneurial companies and organizations.