International Marketing is the collaboration of International Business with components of Business Marketing. It involves the analysis and understanding of global business markets and subsequent pricing and distribution of services. The exponential rise in India’s economy makes it an ideal candidate for global business expansion. A deep understanding of different economies is crucial to formulate strategies for profitable global export management. The comparative needs are analyzed from a corporate perspective to prepare and manage new business dimensions in a smooth, profitable, and economical method. Promotional campaigns like advertisements, newsletters, social network, GIFs, and, television commercials are employed as strategies in publicity and marketing
If you are creative and have an interest in coming up with out-of-the-box ideas, have very good communication skills, and are up-to-date with the latest global economic trends, a PGDM in International Marketing is the course for you. The course involves creating content, communicating its market value, and delivering to a client based on quality. The curriculum involves methodologies of new product research, sales promotion, and sales.
Potential candidates should have minimum of 50% aggregate marks (or equivalent GPA) from a recognized university. Institute-specific entrance examinations CAT, XAT, MAT, CMAT, GMAT, or state-specific examinations are mandatory. Some colleges prefer candidates with work experience.