Marketing involves the creation, pricing, and distribution of a product or service. Promotional campaigns like advertisements, newsletters, social network, GIFs, and, television commercials are employed as strategies in marketing. It involves the lowest steps like art and design to more complex methods like forecasting.
If you are creative and have an interest in coming up with out-of-the-box ideas, a PGDM in Marketing is an ideal course for you. The course involves creating content, communicating its market value, and delivering to a client based on quality. The curriculum involves methodologies of new product research, sales promotion, and sales.
Potential candidates should have minimum of 50% aggregate marks (or equivalent GPA) from a recognized university. Institute-specific entrance examinations CAT, XAT, MAT, CMAT, SNAP, GMAT, or state-specific examinations are mandatory. Students with any degree are eligible. Some colleges prefer candidates with work experience.