PGDM Marketing

The Post Graduate Diploma in Management (PGDM) Marketing postgraduate diploma course is an extensive industry-based practical course that focuses on the application of the theories of business concepts, strategic marketing and consumer analysis to promote services, increase sales and increase profitability. It covers topics related to advertising, promotional campaigns, customer assistance, communication, customer behavior, E-commerce, retail business and customer-employee communication. The course focuses on providing rapid solutions to marketing problems for easy, quick and efficient management of the marketing business.

The PGDM Marketing course is regularly modified and updated according to the current industrial requirements and trends. There are many PGDM Marketing courses offered by different colleges that are affiliated and approved by various associations including:

• All India Council for Technical Education (AICTE)
• All India Management Association (AIMA)
• Private/Autonomous/Deemed

The comprehensive and detailed curriculum of PGDM Marketing includes theoretical concepts, research topics, practical applications and industry-oriented subjects related to:

• Advertising and Sales Promotion
• Brand Management
• Business Communication
• Communication and Networking Skills
• Consumer Buyer Behavior
• Customer Relationship Marketing
• Digital Marketing
• Distribution Management
• E-commerce
• Entrepreneurship
• Financial Accounting
• Financial Management
• Human Resources Management
• Innovation Management
• Legal Aspects of Business
• Marketing Analytics
• Marketing Finance
• Marketing Management
• Marketing Research
• Operations Management
• Organizational Behavior
• Principles of Management
• Project Management
• Quantitative Analysis
• Risk Management
• Social Media Marketing
• Strategic Management

The PGDM Marketing course has various features which make it a popular choice among management aspirants:

• Internationally recognized curriculum
• Curriculum taught by highly qualified international faculty
• Advanced infrastructure and facilities
• Domain-specific courses and certifications
• Industrial visits, internships, projects and dissertations
• Students are trained to be important resources in companies abroad

Candidates will have diverse knowledge about the multiple applications of business concepts, management methods, marketing principles, branding procedures and advertising strategies in today’s challenging business world so that they can begin their own firm and business. Capabilities, experiences and skills are built and developed so that candidates are ready to flourish and succeed in their future business enterprise. On-site internships ensure that candidates are equipped to tackle and resolve real-world business and industrial problems so that they can become adaptable leaders in the dynamic business environment.

Personal Skills like critical-thinking, analytical reasoning, decision-making, problem-solving, research, teamwork and attention to detail and Professional Skills like project management, logical reasoning, decision-making and entrepreneurship are enhanced through the PGDM Marketing postgraduate course.